英语听力mp3下载

英语听⼒频道为⼤家整理的⾼中英语听⼒mp3下载：Unit2PersonalSelling，供⼤家参考:)

UNIT2:PersonalSelling

IntegratedSkillsDevelopment

PassageSellingStyles

Sellingstylesdifferinmanywaysbutonefundamentaldifferenceisbetweenthesales-orientedandthecustomer-oriented

stoneconcentratesonh

formofllingassumesthatthecustomersarenotlikelytobuyexceptunderpressure,thattheywillbeinfluencedbyadirect

prentationandaggressivemanners,andtheywillnotbesorryaftersigningtheorder,oriftheyare,itdoesn'tmatter.

Inthecustomer-orientedapproach,thesalespersonlearnshowtolistenandquestioninordertoidentifycustomerneedsand

proachassumes

thatcustomershavehiddenneedsthatconstitutecompanyopportunities,thattheyappreciategoodsuggestionsandthat

theywiblem-solverisamorefriendlyimage

forthesalespersonunderthemarketingconceptthanthehard-llerororder-taker.

BlakeandMoutondistinguishvariousllingstylesbyexaminingthetwodimensions:concernforthesaleandconcernfor

thecustomer.

esn't,it

doesn'2issimilarinthathealsoshowslittleconcernforthecustomerbutdiffersinthatheisveryconcernedto

getthesale;hepushestheproduct,pilingonthepressuretoensurehegetsthesale.

triedandtestedtechniquemixingcustomerconcern

andproductemphasis;thisiswhatisoftencalledthesoftll.

Type4isverycustomer-oriented;tobethecustomer'sfriend,to

understandhim,developsabondwhichtieshimtothesalesmanandthereforetheproduct.

Finally,type5issimilartotypto

consultwiththecustomer,oblem-solving

attitudeagreesmorewiththetotalmarketingconcept.

Blastylesarejustvariedaslling

yerscouldn'tcareless;some

aredefensive;somewillonlylistentosalespersonsfromwell-knowncompanies.

NewWordsandExpressions

aggressive

a.挑衅的，好攻击的

analysis

n.分析

assume

V.假设，假定

attitude

n.态度

bond

n.联系

concentrate

V.集中，专⼼

concept

n.概念，观念

constitute

V.构成，组成